Happy Birthday Grandma Giles!

Happy Birthday Mom!

Here is a little birthday love from Ruby. We love you and hope you have the best day ever!



Love, Carrie, Nick & Ruby

Desert Island

Alright. Let's play Desert Island (any Office fans out there?). One item you couldn't live an hour without.

BURT'S BEES CHAPSTICK.

This stuff is magical. A real necessity. I MUST have at least 3 sticks at all times. One in my purse, diaper bag, and a back up if for some reason Nick has used one and I can't locate it. I seriously start having anxiety when I can't find it or run out. I have been known to apply it for probably 30 seconds straight. It tingles. It's smooth. Your lips will never be the same.

What is YOUR item?

The NEW Rules...

I'm reading a Marketing/PR book called "The New Rules of Marketing & PR" by David Meerman Scott and it is fascinating thus far. I highly recommend it. Having graduated in Marketing & Advertising going on 4 years ago, I realized I'm a little rusty as to new technology and positioning. Since I've been dubbed the Marketing Director for Full Throttle Recreation Club (by The Boss himself), I thought I should get cracking.

This book has been extremely insightful to me since the used-to-be-mainstream forms of advertising just don't work for a lot of businesses, like us. I'm talking about TV, radio, magazines, newspaper, billboards... even online ads. The web has changed everything. I just never realized how powerful it really is to reach your target. Already I've come up with a lot of new ideas on how to more effectively market Full Throttle without spending any $ at all-- and I'm still in the first half of the book! The book focuses on using news releases, blogs, web content, etc. to reach your buyer directly. I highly recommend it!

(Check out Full Throttle's Blog here and Full Throttle's website here. We would LOVE any feedback you have for us, so check it out!)

Fancy & Funk

Here is Ruby in her Christmas dress that Grandma Giles sent her (thanks again, Mom!). She looked absolutely beautiful! I couldn't take my eyes off her. She wore it to church a week late, since the Sunday before I was sick. Nothing says "Merry Christmas" quite like puking your guts out all night after a ward potluck dinner. Never again. I don't care who's offended. Either I'll eat beforehand or I'll bring my own sack lunch.
Can I get a witness on this one?