Monday, January 19, 2009
The NEW Rules...
I'm reading a Marketing/PR book called "The New Rules of Marketing & PR" by David Meerman Scott and it is fascinating thus far. I highly recommend it. Having graduated in Marketing & Advertising going on 4 years ago, I realized I'm a little rusty as to new technology and positioning. Since I've been dubbed the Marketing Director for Full Throttle Recreation Club (by The Boss himself), I thought I should get cracking.
This book has been extremely insightful to me since the used-to-be-mainstream forms of advertising just don't work for a lot of businesses, like us. I'm talking about TV, radio, magazines, newspaper, billboards... even online ads. The web has changed everything. I just never realized how powerful it really is to reach your target. Already I've come up with a lot of new ideas on how to more effectively market Full Throttle without spending any $ at all-- and I'm still in the first half of the book! The book focuses on using news releases, blogs, web content, etc. to reach your buyer directly. I highly recommend it!
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